Sponsorships and Event Marketing

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Event marketing describes the marketing practice in which a brand is linked to an event to create experiences for customers and associate the brand personality with a certain lifestyle. A sponsorship occurs when a company sponsors a sports event or concert, or supports a charity with its resources. It is attempting to increase the perceived value of the sponsor‘s brand in the consumer’s mind. Blimps, balloons, and inflatable are used at many events.

 

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