Special Studies in Marketing question bank
Concepts:
- Stimulus factors,
- Full nest,
- Noise,
- DAGMAR,
- Out of home media,
- Transit advertising,
- CPRP,
- Bursting strategies,
- Flighting,
- Laddering,
- USP,
- Brand leverage,
- Direct marketing,
- Kiosk marketing,
Long questions-
- Explain the decision making model,
- What are the factors affecting consumer behaviour,
- Different buying roles,
- Importance of IMC,
- Functions of advertising,
- What are the strategy to develop brand image,
Short notes-
- Adopter category,
- Components of IMC,
- 5 M of advertising,
- Structure of ad agency,
- Methods of determining advertising budget,
- Positioning strategy, personal selling,
For any queries, you can contact Prof. Vipin Saboo at 9820779873
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