Special Studies in Marketing question bank

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Concepts:

  • Stimulus factors,
  • Full nest,
  • Noise,
  • DAGMAR,
  • Out of home media,
  • Transit advertising,
  • CPRP,
  • Bursting strategies,
  • Flighting,
  • Laddering,
  • USP,
  • Brand leverage,
  • Direct marketing,
  • Kiosk marketing,

 

Long questions-

  • Explain the decision making model,
  • What are the factors affecting consumer behaviour,
  • Different buying roles,
  • Importance of IMC,
  • Functions of advertising,
  • What are the strategy to develop brand image,

 

Short notes-

  • Adopter category,
  • Components of IMC,
  • 5 M of advertising,
  • Structure of ad agency,
  • Methods of determining advertising budget,
  • Positioning strategy, personal selling,

 

For any queries, you can contact Prof. Vipin Saboo at  9820779873

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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.
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