• Sub culture
  • Stimulus factors,
  • Full nest,
  • Noise,
  • Out of home media,
  • Transit advertising,
  • CPRP,
  • Bursting strategies,
  • Flighting,
  • Laddering,
  • USP,
  • Brand leverage,
  • Direct marketing,
  • Kiosk marketing,


Long questions-

  • Explain the decision making model,
  • What are the factors affecting consumer behaviour,
  • Different buying roles,
  • Importance of IMC,
  • Functions of advertising,
  • What are the strategy to develop brand image,


Short notes-

  • Adopter category,
  • Components of IMC,
  • 5 M of advertising,
  • Structure of ad agency,
  • Methods of determining advertising budget,
  • Positioning strategy, personal selling,



The following two tabs change content below.
Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.
  1. elton 8 years ago

    these q’s r kinda less fr da university paper???
    do u thnk dis mch is enough fr da paper?????

    • BMS Team 8 years ago

      These are only Likely Questions for the exam.
      We have also posted other Question Banks given by other Professors. Please check the Question Banks section

  2. […] concepts and short notes, you can refer to Special Studies in Marketing Imp Question Bank 2012 | :: Bachelors in Management Studies Special Studies in Marketing Question Bank 2012 | :: Bachelors in Management […]

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account