Concepts:

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1) Goods-service continuum

2) Marketing of services

3) Inseparability of services

4) Perishability in services

5) Technological environment,

6) Economic environment

7) Zone of tolerance

8) Service encounter

9) Service failure

10) Buying role

11) Benchmarking

12) Service life cycle

13) Flowchart

14) Positioning in services

15) Branding of service responsiveness

16) Perceived quality

17) Service quality dimension

18) Technical v/s Functional skills

19) Service recovery

20) Service leadership

21) Moment of truth

22) Internal v/s external marketing

 

Long questions

1) Future of tourism in India

2) Importance of IT in service

3) Steps of internal marketing

4) Explain in detail the vision and mission statement

5) Explain term and meaning of service failure and service recovery

6) Explain quality and quantity dimension of service productivity

7) Improve service quality by using SERVQUAL model in railway services

8) State gap model and how strong service brand created

9) State meaning of branding and its merits

10) Explain yield management and its application in service

11) State market segmentation and its effectiveness and steps

12) State 7Ps of all services flowchart and service mapping

13) Marketing mix of tourism and banking sector

14) Factors and types of buying behaviour

15) Technological and economic environment

16) Goods-service continuum in banking

17) State growth of service sector in India

 

 

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