Role of commodity boards in export promotion:
Commodity boards play a constructive and positive role in the export promotion of primary and traditional commodities such as tea, coffee, rubber, handicrafts, handlooms, coir, etc. these boards offer varied services to government as well as exporters of these commodities. Trade information and guidance is given to exporters. The boards participate in trade fairs and exhibitions and also sponsor trade delegations. Market surveys are conducted for the benefit of exporters and timely advice is given to government on export matters. These services of commodities boards indicate the active interest which the boards take in export promotion and their positive role in promoting exports of traditional commodities. Along with exporters, services are also offered to growers, producers and cultivators of different commodities.
The functional areas of commodity boards are extremely board based .The functions/activities of commodity boards include market research, publicity, introduction of new methods of cultivation, introduction of new varieties and products for exports and so on……. They also act as a connecting links between India manufacturers/exporters and foreign importers. All these functions are directly and indirectly useful for export promotion of agro based production. The activities of commodity boards are expanding in recent years. There is diversification in functions/activities and services offered by commodity boards. These boards have made substantial contribution in promoting exports of traditional Indian commodities. Their role is certainly unique and praise worthy as export promotion organizations.
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