HOW IS THE PAPER?

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—THEORETICAL.
—LOT OF EMPHASIS ON EXPLANATION.
—LESS OPPORTUNITY FOR SCORING.
—NO NUMERICALS.
IMPORTANT TOPICS
—FDI IN RETAIL
—FRANCHISE
—SINGLE BRAND RETAIL V/S MULTI-BRAND RETAIL
—ORGANIZED V/S UNORGANIZED RETAIL
—DEPARTMENTAL STORES, SUPERMARKETS AND HYPERMARKETS.
—KIOSKS
—IMPORTANCE OF RETAIL IN ECONOMY
—VARIOUS LAYOUT PLANS FOR THE OUTLET
—USE OF TECHNOLOGY IN RETAIL
PAPER STRUCTURE
—SECTION A: 30 MARKS
ØCONCEPTS: 5 CONCEPTS. 3 MARKS EACH.
ØCASE STUDY: 3 QUESTIONS (GENERALLY). 5 MARKS EACH.
•SECTION B: 30 MARKS
Ø10-MARKS QUESTIONS – ATTEMPT ANY 3.

 

 

HOW TO SOLVE THE PAPER?

—BEGIN WITH SECTION 2
—SOLVE THE CONCEPT QUESTION AT THE END.
—FOR A 3 MARKS QUESTION: 1 AND HALF SIDE
—FOR A 5 MARKS QUESTION: 2 AND HALF SIDE
—FOR A 10 MARKS QUESTION: 3-4 SIDES.
—20 MINUTES FOR EACH QUESTION IN SECTION 2.
—20-30 MINUTES FOR CASE STUDY.
—20 MINUTES FOR CONCEPTS
—10 MINUTES AS A BUFFER.
—IN SECTION 2, START WITH A QUESTION YOU ARE REALLY CONFIDENT WITH.
—STOP AT 20TH MINUTE AND START THE NEXT QUESTION.
—DIVIDE SPACES UNIFORMALLY – DON’T GIVE 6-7 PAGES TO 1ST QUESTION AND 2-3 PAGES FOR THE REMAINING.
—PRESENTATION IS EXTREMELY IMPORTANT.
 THANK YOU AND ALL THE BEST!

 

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