SHORT NOTES

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  • Retailing[3]
  • Retailers role in distribution channel [5]
  • Store v/s Non Store retailer [37]
  • Multi channel Retailing [38]
  • Types of Franchising [46]
  • Franchising in India [53]
  • Strategic Retail Planning Process[66]
  • Advantages and Disadvantages of high
  • inventory turnover [90]
  • Assortment Planning [92]
  • Factors affecting pricing decisions[114]
  • Markdowns [122]
  • Store Location [137]
  • Floor Space Management [164]
  • CRM [176]
  • Customer Retention [184]
  • CRM Process [180]

 

LONG ANSWERS

Q.1      Drivers of growth of retailers in India [10]

Q.2      Types of Retailers [19]

Q.3      Building a Sustainable Competitive advantage [61]

Q.4      Role of IT in Retail [70]

Q.5      Types of Store Layout [158]

 

 

CONCEPTS

  • Consumer Co operatives [34]
  • Leased Departments [34]
  • Retail Market Strategy[59]
  • Merchandise Management [78]
  • Tonnage Merchandising [82]
  • Rounder [83]
  • Gondolas [84]
  • Category Management[85]
  •  Fad [91]
  • Parallel Branding [101]
  •  Private Labelling [101]
  • EDLP [117]
  • Extinction Pricing [119]
  • Psychological Pricing [119]
  • Coupons [124]
  • Rebates [125]
  • Store Planning [137]
  • Visibility [141]
  • Staple Goods [155]
  • Lifetime Value [182]
  • RFM Analysis [184]

 

BOOKS REFERRED:-RETAIL MANAGEMENTby Sunny Fernandes RISHABHPUBLISHING HOUSE(RPH) Second Edition.

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