Reminder advertising: it is very important to use these when the product is in the maturity stage. They are intended to remind people to purchase your brand.
For example: Thumbs up, Coke, Pepsi ads all these ads no more are shown to create awareness or persuasion because people are already aware of their presence and already have chosen the brand of their choice. These are just reminder ads to keep the brand or the company fresh in the minds of the consumers or have the brand top of mind.
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