Purpose of Communication

The purpose of communication in an enterprise is to

1. Effect change.
2. To influence action toward the welfare of the enterprise.
3. It is essential for the internal functioning of the enterprise, because it integrates the managerial functions.
4. To establish and disseminate goals of an enterprise.
5. Develop plans for their achievement.
6. Organize human and other resources in the most effective and efficient way.
7. Select, develop, and appraise members of the organization.
8. Lead, direct, motivate, and create a climate in which people want to contribute.
9. Control Performance.