Purchase Panel

Purchase Panel:

Purchase panel is useful to study the purchasing habits and trends of consumers Such pane] is a group of selected consumers who are asked to record purchases made by them regularly in the diaries provided to them Information is collected from the panel members continuously for detailed analysis

Panel members are expected to keep correct record of their purchases in the diaries specially provided to them The diaries of consumers are collected periodically for review and for studying information regarding the items purchased with details like prices, quantities, preferences and so on This provides information regarding the pattern of purchases and expenditure incurred on different items In addition to the study of diaries, personal contact is also kept with the panel members for the collection of additional information from them

The consumers selected for purchase panel are usually housewives and they are asked to write down every day what they actually buy and to send the diaries periodically for review purpose The diaries provided are carefully designed for the convenience of panel members

Purchase panels are used by manufacturers, marketing research firms and government departments. Such panels may be formed in the case of consumer items which consumers purchase frequently and also in large quantities