Product Departmentalization

Product Departmentalization

Product Departmentalization is the process of grouping activities by product line. Tasks can also be grouped according to a specific product or service, thus placing all activities related to the product or the service under one manager. Each major product area in the corporation is under the authority of a senior manager who is specialist in, and is responsible for, everything related to the product line. Dabur India Limited is the India’s largest Ayurvedic medicine manufacturer is an example of company that uses product Departmentalization. Its structure is based on its varied product lines which include Home care, Health care, Personal care and Foods.