Price pack deals

 

Price pack deals are also called value packs.

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They can take any of the two forms: one is bonus pack and banded pack.

In case of a bonus pack, an additional quantity of the same product is offered free when the standard pack size of the product is purchased at the regular price.

 

§  Godrej colour gloss triple action shampoo, offers 20% extra free. 100ml +20ml.

 

  • Sunsilk shampoo (HLL) 400ml bottle gives 33% more free.

 

  • New Ever youth lemon face wash, by Cadilla Health care Ltd. Offers 20% Extra with 60 ml 12 ml free.

 

  • Lotus Herbal Ltd’s Fresh Apricot scrub, 25% extra, communicated as 7.5 ounces at 6 ounce Price.
§  Dettol shaving cream (Reckitt Benckiser (India) ltd.) get 40% extra free.

 

  • Bisleri – 20% extra free

 

A variation of this offer is when the marketer develops special packs of the product containing more quantity but the price is proportionately low. This is a method to “load” the consumer up with the product. This technique is often used to introduce a new large size of the product or to encourage continued usage and also to increase consumption.

The offer is termed as “banded pack” when 2 or more units of the products are sold at a reduced price compared to the regular price.

 

Pepsodent toothpaste special pack a 150gm toothpaste + a 100gm toothpaste and a G.I.Joe international character, all in 1 pack at a low price of just Rs., which saves Rs.81/-

 

Another variation of this technique is “buy 1 get 1 free” or some similar offer, it could be “same for less” or “more for the same.”

 

§  Fairglow – buy 3 get 1 free,

  • Wipro baby soft baby oil 50 ml pack – buy 1 get 1 free,
  • Lux – buy 3 get 1 free,
  • Dove – get 3 at a reduced price
  • Akai – offered a 14″ colour television on the purchase of a 21″ colour TV.

 

The main advantage of this tool is that extra product may encourage increased usage and help sustain the habit. Also among other similar brands, a bonus pack stands out at the point of sale.

 

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