PR role in image and identity
PR attempts to create the desired image by its involvements in all the factors of corporate identification programmes .
The following is the check list for image communication factors for the corporate PR .
1. Name of the organizations – divisions and subsidiaries.
2. The logo factor – symbols in use.
3. Advertising and promotion.
4. company publications –including annual reports and house journals
5. company assets –well maintained office production units
6. company packaging – labels and tags
7. company signs – at public places offices and production units
8. Company stationery –forms letterheads, cards etc.
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