PR role in image and identity



PR attempts to create the desired image by its involvements in all the factors of corporate identification programmes .



The following is the check list for image communication factors for the corporate PR .


1.  Name of the organizations – divisions and subsidiaries.


2.  The logo factor – symbols in use.


3.  Advertising and promotion.


4.  company publications –including annual reports and house journals


5.  company assets –well maintained office production units


6.  company packaging – labels and tags


7.  company signs – at public places offices and production units


8.  Company stationery –forms letterheads, cards etc.


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