PR role in image and identity

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PR attempts to create the desired image by its involvements in all the factors of corporate identification programmes .

 

 

The following is the check list for image communication factors for the corporate PR .

 

1.  Name of the organizations – divisions and subsidiaries.

 

2.  The logo factor – symbols in use.

 

3.  Advertising and promotion.

 

4.  company publications –including annual reports and house journals

 

5.  company assets –well maintained office production units

 

6.  company packaging – labels and tags

 

7.  company signs – at public places offices and production units

 

8.  Company stationery –forms letterheads, cards etc.

 

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