This is the testing, which is done after the ad copy has come out in the media and the audience has seen the advertisement.
Post-testing typically involves interviewing readers to determine how many remember seeing a particular ad, if they read it, and what they remember about it.
Post-testing measures the following factors:
Has the advertisement campaign result in sales?
Has it created memorability for the brand name?
Has it created positive image and a favorable attitude towards the company and the brand?
How much advertising is necessary on a continued basis, to sustain the same level of
consumers‘ interest in the brand?
Are the consumers convinced that the brand is superior of competitors
Latest posts by BMS Team (see all)
- Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019