This is the testing, which is done after the ad copy has come out in the media and the audience has seen the advertisement.


Post-testing typically involves interviewing readers to determine how many remember seeing a particular ad, if they read it, and what they remember about it.
Post-testing measures the following factors:

 Has the advertisement campaign result in sales?

 Has it created memorability for the brand name?

 Has it created positive image and a favorable attitude towards the company and the brand?

 How much advertising is necessary on a continued basis, to sustain the same level of

consumers‘ interest in the brand?

 Are the consumers convinced that the brand is superior of competitors

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