Perception is the process of selecting, organizing and interpreting information inputs to produce meaning.
This means we chose what info we pay attention to, organize it and interpret it. Information inputs are the sensations received through sight, taste, hearing, smell and touch. Thus Perception is a mental process, whereby an individual selects data or information from the environment, organizes it and then draws significance or meaning from it.
We can say that it is the process by which an individual selects, organises and interprets information received from the environment.
1· Sensation–Attending to an object/event with one of five senses
2· Organisation–Categorising by matching sensed stimulus with similar object in memory, e.g. colour.
3. · Interpretation–Attaching meaning to stimulus, making judgments as to value and liking, e.g. bitter taste.
People can emerge with different perceptions of the same object because of three perceptual processes:
a. selective attention,
b. selective distortion and
c. selective retention.
Latest posts by BMS Team (see all)
- Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019