Perception is the process of selecting, organizing and interpreting information inputs to produce meaning.

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This means we chose what info we pay attention to, organize it and interpret it. Information inputs are the sensations received through sight, taste, hearing, smell and touch. Thus Perception is a mental process, whereby an individual selects data or information from the environment, organizes it and then draws significance or meaning from it.

 

We can say that it is the process by which an individual selects, organises and interprets information received from the environment.

 

Sensation–Attending to an object/event with one of five senses

 

Organisation–Categorising by matching sensed stimulus with similar object in memory, e.g. colour.

 

3. · Interpretation–Attaching meaning to stimulus, making judgments as to value and liking, e.g. bitter taste.

 

People can emerge with different perceptions of the same object because of three perceptual processes:

 

a. selective attention,

b. selective distortion and

c. selective retention.

 

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