The need for Affiliation
And to say, individuals with the need for affiliation basically look for good, friendly interpersonal relationships with others. In others words, they really want to feel like that they are accepted by others and liked by others, they basically strive to maintain good relationships by way of trust and understanding, they prefer cooperation more than competition, As a result, individuals with a high need for affiliation do prefer to work as a team and work in customer service environments which will lead to motivate them.
And finally, it should be said that all of the content theories are based on the fact that in order to motivate the people their needs have to be satisfied or fulfilled. Individual need do vary from one individual to another, and that is why it is important to understand these theories properly in order to motivate the individuals effectively.
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