Models Of Consumer Involvement


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Models Of Consumer Involvement:  There are four prominent models of consumer behaviour based on involvement which help marketers in making strategic decision particularly in marketing communication related strategies.

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The four models are as follows.

1. Low Involvement Learning Model

2. Learn-Feel-Do Hierarchy model

3. Level of Message Processing Model

4. Product versus Brand Involvement Model

 

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

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