When people act, they learn.

Learning involves changes in an individual’s behavior arising from experience.


Most human behavior is learned. Learning theorists believe that learning is produced through the interplay of drives, stimuli, cues, responses, and reinforcement. A drive is a strong internal stimulus impelling action. Presumably Linda Brown has a drive toward self-actualization. Her

drive becomes a motive when it is directed toward a particular drive-reducing stimulus, in this case a computer. Linda’s response to the idea of buying a computer is conditioned by the surrounding cues. Cues are minor stimuli that determine when, where, and how the person responds. Her husband’s support, seeing a computer in a friend’s home, seeing computer ads and articles, and hearing about a special sales price are all cues that can influence Linda’s interest in buying a computer.


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