Concept- stimulus factors, full nest, noise, dagmar, out of home media, transit adv, cprp, bursting strategy,  flighting, laddering, usp, brand leverage, direct marketing,  kiosk marketing
Long question- decision making model,  factors affecting consumer behaviour,  different buying roles, imp of imc, functions of adv, strategy to develop brand image
Sn-adopter category,  components of imc, 5m of adv, structure of an ad agency,  how to detetmine advt budget,  positioning strategy,  personal selling

 

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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.
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