International Marketing Important Question Bank 2014 – Score Education


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Concepts: 

  • International Marketing [2]
  • Trading Blocs [38]
  • Principles of GATT [46]
  • MNC’s [55]
  • Transport Packaging [71]
  • Handling Marks [83]
  • Turnkey Contracts [169]
  • Counter Trade [170]
  • Greenfield Strategy [173]

 

LONG ANSWERS

Q.1         International Business Environment [16}

Q.2         Trade Barriers [29]

Q.3         Export Costing methods [104]

Q.4         Incoterms [128]

Q.5         Selecting Potential Markets [181]

 

 

SHORT NOTES

  • International v/s Domestic Marketing[11]
  • David Ricardo’s Theory [14]
  • GATT v/s WTO [54]
  • Tariff v/s Non-Tariff Barriers [65]
  • Specific v/s Ad Valorem Duty [66]
  • Essentials of Good Packaging [77]
  • Role of IIP [79]
  • Role of Overseas Distribution Channel[88]
  • Factors Determining Price [99]
  • Export Pricing [100]
  • Break Even Pricing [122]
  • DEPB Scheme [139]
  • APEDA [147]
  • Fiscal Incentives [149]
  • Market Skimming v/s Market
  • Penetration [155]
  • FOB Price v/s CIF Price Quotation[156]
  • Forms of Direct Exporting [161]
  • Indirect exporting [164]
  • Contract Manufacturing [167]
  • Management Contracting [168]
  • Market Selection Process [186]
  • Direct v/s Indirect exporting [193]

 

BOOKS REFERRED:- INTERNATIONAL MARKETING by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition

 


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