In–home projection tests: A movie projector screens the ads in the setting of the consumer’s home. He is then questioned before and after the exposure. We can then assess the strong and the weak points of the ads.
FYBMS, SYBMS, TYBMS and beyond BMS
In–home projection tests: A movie projector screens the ads in the setting of the consumer’s home. He is then questioned before and after the exposure. We can then assess the strong and the weak points of the ads.
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