Functions of trade shows:
• Servicing present customers
• Identifying prospects
• Introducing new or modified products
• Gathering information about competitors‘ new products
• Taking product orders
• Enhancing the company‘s image
Functions of trade shows:
• Servicing present customers
• Identifying prospects
• Introducing new or modified products
• Gathering information about competitors‘ new products
• Taking product orders
• Enhancing the company‘s image
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