Good planning and control of advertising depends on measures of advertising effectiveness. Most of the money is spent by agencies on pre-testing ads, and much less is spent on evaluating their effectiveness. Most advertisers try to measure the communication effect of an ad – that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the ad‟s sales effect.
There are two ways of measuring advertising effectiveness. They are:
Latest posts by BMS Team (see all)
- Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019