Essential Qualities Of Good Public Relations
Without reaching for the moon, tentative analysis of experience with
a large number of public relations managers has indicated, in a general
sense, the following as the basic qualities required in successful managers:
- Mental ability:
A combination of planning sense, foresight, orderliness of mind and judgement, which will result in willingness to think straight, and in a thoroughness and promptness of decision.
2. Ability to see the other person’s point of view, and to be as critical
of oneself as of others; this is the basis of the ability to work with other
people.
3. Integrity, in the sense of mental honesty.
4. A restrained self-confidence, coupled with initiative and
resourcefulness.
5. A balanced temperament particularly the absence of such traits
as emotional instability, a sense of marked inferiority, forcefulness and
self-centred outlook.
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