The following are a few essential guidelines of corporate public relations.
1. Corporate public relations are a share responsibility and therefore must be truthful and believable.
2. As a caring entity and a good citizen, PR believes that corporate public relations programmes is an investment in the image building of the organization.
3. PR is never open to and responsive to public concern
4. PR recognizes that ones own views is subjective and never influence the organization to take corporate convictions for reality.
5. In terms of corporate communication PR thinks of sharing with the community the values which it uploads and for which it wants to be known.
6. corporate communication is a faith and a commitment which under no circumstances can be compromised
7. corporate PR always believes and therefore never subscribes to any crash communication plan
8. Finally PR maintains excellent communication relationships both at the corporate and at the unit levels with the internal as well as the external public.
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