Enquires test: These are couponed ads of consumer durables. They invite consumers to send back the coupon to seek a demo or more details. The number of enquires determine the effectiveness of the ads.
FYBMS, SYBMS, TYBMS and beyond BMS
Enquires test: These are couponed ads of consumer durables. They invite consumers to send back the coupon to seek a demo or more details. The number of enquires determine the effectiveness of the ads.
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