Disadvantages Of Newspaper Advertising
Short life span: it only when the reader is reading the newspaper does he have a look at the advertisement carefully. But after the newspaper is read then the person tends to remember very little about the ad.
Quality of paper used: if the quality of the paper used is of bad quality then the print ad appears in bad shape. This would downgrade the quality of the ad. Using better quality paper can solve this. But the cost might increase. Some of the local language dailies use very bad quality of paper.
Strategically awkward positions: sometimes the ad is not positioned in an area which is highly visible. Such ads go unnoticed. If you try to put it is a strategic position then your costs may increase.
ROP BASIS : sometimes the advertisement is placed on run-of-paper basis, which means that the newspaper has the right to place the ad according to its own discretion.
Informal reading: newspapers are generally read casually. They are read in a hurry. People might skip over an advertisement.
Clutter problem: sometimes the newspaper is so full of ads that the notice ability is very low. In such a case the ad losses its value.
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