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Disadvantages of Contests and Sweepstakes

Notes, Special Studies in Marketing

Disadvantages of Contests and Sweepstakes

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Disadvantages of Contests and Sweepstakes

1.  May overshadow the ad or brand

2.  May detract from brand franchise or image

3.  Legal problems and administration

4.  Presence of professionals or hobbyists  who may submit entries and detract from effectiveness

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