Dealer Panel:
Dealer panels are useful for collecting information from the dealers in a continuous manner. They give data on dealer activities including total sales, prices charged, promotional efforts made, services offered and so on. Data are collected from selected dealers of important commodities with different brands. Information regarding the popularity of different products, market tends, sale of goods of specific brand, etc. is easily available from such research study. The relative sales made by dealers over a period of time indicate the strategic outlets to promote sales.
Dealer panels are also useful for collecting data regarding retail sales, inventories and prices. The total sales of products and the share of a particular brand, etc., are also available from such dealer panels. Dealer panels offer valuable guidelines for the selection of suitable outlets for efficient marketing of products. Dealer panels are formed by manufacturers and information is collected from the dealers through diaries and also through personal interview. Dealer panels are useful for framing marketing policies for large-scale distribution of goods/services.
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