Creative boutiques: Creative boutique is an agency that provides only creative services.
These specialized companies have developed in response to some client‘s desires to use only
the creative talent of an outside provider while maintaining the other functions internally.
The client may seek outside creative talent for two reasons:
a. Because he wants an extra creative effort
b. May be because its own employees of the in-house agency or the agency that he has appointed do not have sufficient skills in this regard.
The full-service agencies also sub-contract work creative boutiques when they are very busy or want to avoid adding full time employees to their pay roll. Creative boutiques ar e usually found by members of the creative departments of full service agencies who leave the firm and take with them clients who want to retain their creative talents. These boutiques generally perform creative function on a fee basis.
Examples of creative boutiques are:
1. RMG David
2. Vyas Gianetti Creatives
3. Chlorophyll
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