Competitive position is the degree to which the organization has a stronger capability and potential to deliver the program than other agencies – combination of the organization’s effectiveness, quality, credibility, and market share of dominance. Probably no program can be classified as being in a strong competitive position unless it has some clear basis for declaring superiority over all competitors in that program category. Criteria for strong competitive position include:

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  • Good location and logistical delivery system;
  • Large reservoir of client, community, or support group loyalty;
  • Past success securing funding;
  • Superior track  record (or image) of service delivery;
  • Large market share of the target clientele currently served;
  • Gaining momentum or growing in relation to competitors;
  • Better quality service and/or service delivery than competitors;
  • Ability to raise funds, particularly for this type of programs;
  • Superior skill at advocacy;
  • Superiority of technical skills needed for the program;
  • Superior organization skills;
  • Superior local contacts;
  • Ability to conduct needed research into the program and/or properly monitor program performance;
  • Superior ability to communicate to stakeholders; and
  • Most cost effective delivery of service.
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