Competitive position is the degree to which the organization has a stronger capability and potential to deliver the program than other agencies – combination of the organization’s effectiveness, quality, credibility, and market share of dominance. Probably no program can be classified as being in a strong competitive position unless it has some clear basis for declaring superiority over all competitors in that program category. Criteria for strong competitive position include:
- Good location and logistical delivery system;
- Large reservoir of client, community, or support group loyalty;
- Past success securing funding;
- Superior track record (or image) of service delivery;
- Large market share of the target clientele currently served;
- Gaining momentum or growing in relation to competitors;
- Better quality service and/or service delivery than competitors;
- Ability to raise funds, particularly for this type of programs;
- Superior skill at advocacy;
- Superiority of technical skills needed for the program;
- Superior organization skills;
- Superior local contacts;
- Ability to conduct needed research into the program and/or properly monitor program performance;
- Superior ability to communicate to stakeholders; and
- Most cost effective delivery of service.
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