TRIMS
TRIMS: It stands for trade related investment measures. It is a special agreement of WTO. The TRIMS agreement requires the member countries of WTO to...
TRIMS: It stands for trade related investment measures. It is a special agreement of WTO. The TRIMS agreement requires the member countries of WTO to...
CRITERIA FOR SELECTING TARGET MARKET (S) Â Size of Market:- Big enough for good revenue. Growth of Market:- Market should be growth oriented, demand...
Self-reference criterion: – A person’s understanding or perception of market needs is determined by his or her own cultural experience. James Lee – developed a...
The exporter has to make an important decision in respect of entry in overseas markets. The exporter needs to follow a certain procedure in the...
Skimming Pricing Strategy: Meaning: A high premium price is charged when a product (that offers unique customer benefits) is launched in the market. Objective: This...
       Direct Exporting Indirect Exporting 1. Meaning: Export marketing is undertaken directly by the manufacturer. The manufacturer exporter exports...
Product Positioning: It can be defined as an effort aimed at creating and maintaining in the mind of target customers intended image for the product...
ACTIVITIES OF THE BANK The fundamental aims underlying the World Bank’s activities are :  (1) The Bank is not intended ‘to provide the external...
Exports and Imports: International trade can be a good beginning to venture into international marketing. By developing international markets for domestically produced goods and services...
Letter of Credit: It can be defined as an undertaking given by the importer’s bank to make payment to the exporter within the terms and...