TRIMS
TRIMS: It stands for trade related investment measures. It is a special agreement of WTO. The TRIMS agreement requires the member countries of WTO to...
International Marketing
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What Is The Criteria For Selecting International Target Market?
CRITERIA FOR SELECTING TARGET MARKET (S) Â Size of Market:- Big enough for good revenue. Growth of Market:- Market should be growth oriented, demand...
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Self-reference criterion
Self-reference criterion: – A person’s understanding or perception of market needs is determined by his or her own cultural experience. James Lee – developed a...
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Explain process of selecting foreign markets
The exporter has to make an important decision in respect of entry in overseas markets. The exporter needs to follow a certain procedure in the...
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Skimming Pricing Strategy
Skimming Pricing Strategy: Meaning: A high premium price is charged when a product (that offers unique customer benefits) is launched in the market. Objective: This...
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Distinguish between Direct & Indirect Exporting
       Direct Exporting Indirect Exporting 1. Meaning: Export marketing is undertaken directly by the manufacturer. The manufacturer exporter exports...
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Product Positioning
Product Positioning: It can be defined as an effort aimed at creating and maintaining in the mind of target customers intended image for the product...
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What Are The Activities of The World Bank?
ACTIVITIES OF THE BANK The fundamental aims underlying the World Bank’s activities are :  (1) The Bank is not intended ‘to provide the external...
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Exports and Imports
Exports and Imports: International trade can be a good beginning to venture into international marketing. By developing international markets for domestically produced goods and services...
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Letter of Credit
Letter of Credit: It can be defined as an undertaking given by the importer’s bank to make payment to the exporter within the terms and...
