Brand fatigue


“Brand fatigue” hits most companies when they become complacent, arrogant and start milking their brands for all they are worth. Do not do it beyond a certain limit.

All greatest and best recognized brands tend to be long-lived. The best brands would fall off their  perches  if  they  weren’t  nurtured.  The “Brands-anti-wrinkle  formula‟  is  the understanding of the  changing consumer mind and reformulating brand strategies from time to time while retaining the age-old ethical values.

The biggest challenge to a brand is to help it remain as relevant to its customers as it was yesterday.

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