“Brand fatigue” hits most companies when they become complacent, arrogant and start milking their brands for all they are worth. Do not do it beyond a certain limit.
All greatest and best recognized brands tend to be long-lived. The best brands would fall off their perches if they weren’t nurtured. The “Brands-anti-wrinkle formula‟ is the understanding of the changing consumer mind and reformulating brand strategies from time to time while retaining the age-old ethical values.
The biggest challenge to a brand is to help it remain as relevant to its customers as it was yesterday.