Advertising specialties



Popular advertising specialties are caps, t-shirts, toys, mugs, mouse pads, pens, calendars, etc.

Advertising specialties have 3 key elements:

A message placed on a useful icon, and given to consumers with no obligation.


  • Pepsodent toothpaste 100gm pack get free dental insurance worth Rs.1000, this is a very effective strategy because it is giving you’re the guarantee that nothing can happen to your teeth. The Rs.1000 insurance speaks a lot for its brand and its product thrust.


  • Buy a Fairglow fairness cream and get a mirror free.


  • Buy a Kodak camera and get a Dil Chahta Hai T-shirt free.


  • CMC Computer Education

On enrolling for DST & eDAST, a set of 3 CDs of Brittanica Encyclopedia worth Rs.1995 free.


  • Every pack of Rasna gives free prankies. This influences the kid to a great extent. Because of the prankies the kid wants to buy only Rasna and nothing else. So the mom does not have a choice but to buy a Rasna


Many other kids products are influence a lot by such specialties especially liked by the kids like tattoos, masks, tazo, cricket bats etc. hence products that have such offers sell more than the other brand available.


  • Ruffles lays, get free Tazo,
  • Rasna, get free Prankies
  • 5 Alpenlibe get free tattoos
  • 1 Marbles get free tattoos.
  • Cadbury’s Gems get Spiderman masks free.
  • Cadbury’s Dairy milk buy 2, 13gms chocolate get a toy free.
  • Archies mousepads.
  • Pepsi caps
  • Duracell T-shirts
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