Concurrent testing
This testing is done when the sales promotion is in progress. Concurrent testing the permit the promotion manager to modify the sales promotion, if needed
This type of testing is conducted in terms of sales data which can be obtained on a weekly or monthly basis. If the promotion is a consumer contest and the consumer is not require to purchase anything, the response to promotion can be adjudged by the number of entries received at some interval and if need be, the contest period can be extended. In case of a coupon distribution programme, similar approach can be adopted by keeping track of coupons redeemed.
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