The timing pattern should consider three factors:
Buyer turnover: it expresses the rate at which new buyers enter the market, the higher this rate the more continuous the advertising should be
Purchase frequency: it is the number of times during the period the average buyer buys the product; the higher the purchase frequency, the more continuous the advertising should be
Forgetting rate: it is the rate at which the buyer forgets the brand; the higher this rate, the more continuous the advertising should be.
Latest posts by BMS Team (see all)
- Meterdown Annual Festival is back with its 7th edition – Starts today! - January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 - June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! - June 15, 2019