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Pros of PR consultancy: 1)      Consultancy firms are like advertising agencies who can be done away with if found inefficient. 2)      Consultants can provide unbiased and impartial services facilitating correct assessment of the situation by the management. 3)      PR consultants will have location advantage enabling companies situated at the distant places for maintaining the lie [...]

High quality of patient care will ensure simultaneously good public relations. Obviously, a patient will never accept public relations programme in lieu of indifferent hospital care. Thus, good patient care is a sine qua non. No amount of smiles, cheers and propaganda will compensate for bad administration and poor professional care in a hospital. A [...]

          Government is an organ created by the statutes and formed by the public. Public is a large community which is composed of groups of doctors, lawyers, engineers, professionals, voters, political parties, opposition parties, employees, labor, and other cross sections of people. Public vary, it is complex, inter-related and inter-linked, hence publicity [...]

The public relation section in government is generally a small one, consisting of the public relations officer or public relations inspector with one or more assistants, and clerical staff. The public relations officer usually reports to the general purposes committee, or sometimes a special public relations committee or sub-committee, through the clerk of the council [...]

Whenever there are health and safety scares over a particular type of service, the media gives a wide publicity to it so that the general public knows about it. The organization will then attempt to restore good public relations through the use and applications of PR tools These include: a)      Publicity through media, press conferences [...]

The service sector possesses some distinctive characteristics which require a different PR programme. This special feature of service demands a new vision, innovation and a class of professional excellence to market the services effectively and profitably. The following are important characteristics: i. Intangibility : Services are intangible, we cannot touch them. They are not physical [...]

Mobility is one of the most fundamental and important characteristics of economic activity as it satisfies the basic need of going from one location to the other, a need shared by passengers, freight, etc. and information. Reduced mobility impedes development while greater mobility is a catalyst for social and economic development. Mobility is thus a [...]

A firm’s reaction to a complaint that results in customer satisfaction and goodwill is called service recovery. When something in a service delivery goes wrong, service recovery comes into play. The service delivery company ideally takes action to ensure that their customer gets their desired outcome and later rectifies their own process in order to [...]

Along with Internet marketing, mobile marketing is part of the newest groups of marketing activities. Companies have been experimenting with the certain ways to reach consumers through their phones. Some ways to marketing a product or service through a mobile phone include SMS marketing, in-game marketing, banner marketing on different web pages and location based [...]

Most people receive large quantities of marketing material in the mail, which is considered direct mail marketing. Companies will send paper mail with promotions or other information to a list of addresses, usually in a common geographical area. This form of marketing is also called junk mail by some, because the customers receiving the mail [...]