What Are The Requirements To Be Kept In Mind For Effective Segmentation In International Markets?

What Are The Requirements To Be Kept In Mind For Effective Segmentation In International Markets?

  Requirement to be kept in mind for effective segmentation:- 1. Measurability:- Size of Market should be known Size of Market segment decides whether a co. should enter a market. Accessibility:- Accessibility of segment should be known. Sustainability:- Market segment should be able to give enough sales/ revenue over...

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Are You Too Stupid to Know You’re Being Stupid?

A few Days back I was amused by a study that explained why stupid people continue to think they’re smart. Clearly, the study concluded, stupid people don’t have the intelligence to accurately assess just how stupid they are. Kind of makes sense.  Of course, there may be ways to...

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5 best movie endings: left us speechless and shocked.

  1. Memento (2000) Leonard (Guy Pearce) — an ex- insurance fraud investigator with a head trauma that prevents him from retaining memories — searches for the man who raped and murdered his wife during a burglary; he uses a series of handwritten notes, tattoos, and photographs to guide him. It’s...

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