What Is The Price Strategy Of A Company To Enter Foreign Market?

What Is The Price Strategy Of A Company To Enter Foreign Market?

  MNC’s face a lot of problem related to pricing for their products abroad. They must deal with price escalation, transfer prices, dumping charges and gray markets. The Co’s however can adopt different pricing strategies such as:-   Setting a uniform price everywhere.   Set a market based price...

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What Is The Promotion Strategy Of A Company To Enter Foreign Market?

What Is The Promotion Strategy Of A Company To Enter Foreign Market?

  PROMOTION:- Companies can run the same advertising and promotion campaigns used in the home market or change then for local markets. The main contents of a promotion or advt. campaign that can change are:-   Message:- One message can be used everywhere varying only in language, name and...

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