Seven approaches to positioning strategy:
(1) Using product characteristics or customer benefits (Daag jayga per raang nahin jayga Surf excel)
(2) The price-quality approach. {Isse sasta aur accha kahin nahin) (3) The use or applications approach ( Glycodin, Vicks)
(4) The product-user approach ( Santro, smart, intelligent, handsome) (5) The product-class approach (Manikchand Unche log unche pasand)
(6) The cultural symbol approach ( Videocon, the indian multinat ional, desh ki dadkan, Hero honda, Tata Namak Desh ka namak)
(7) The competitor approach.( Rin _ Tide)
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