Relevance of MR under Globalization:
The business world is fast moving towards globalization in which all countries participate. Every country has to face competition in the domestic as well as in export marketing. Survival in the global business is possible through quality improvement, cost reduction and by attracting consumers through various sales promotion techniques. Here, MR offers helping hand to companies. It offers suggestions for survival under global competitive environment. In brief, the importance/relevance of MR is fast growing along with the globalization of business. It is a must for survival and growth under globalization. Current marketing scenario is different as compared to traditional one. There is a new trend towards liberalization and globalization. Markets (domestic as well as foreign) are becoming highly competition. New companies and new products are entering in the markets. Survival is difficult under the present marketing environment. Here, MR offers various services. It is, now, a professional activity with new developments in regard to scope/coverage and techniques. In brief, MR has great relevance in the current marketing scenario in India as well as in all countries- developed and developing of the world. MR has enormous capacity to help and guide marketing companies in regard to their marketing problems and challenges.
3 Comments