Packaging Research:
Packaging research is a part of product research and is important for making the products attractive and agreeable to consumers. Packaging is now treated as a tool for sales promotion. It attracts the attention of consumers and induces them to purchase products. Constant changes in the package design are-required for sales promotion. For innovation in the package design/ packaging research is necessary. Packaging research is now treated as an independent branch of marketing research. Such research is conducted in order to know the impact of packaging. Branding and packaging normally go together and hence brand research is treated as a part and parcel of packaging research.
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