1. There can be no generic approach linking a company’s strategy and business conduct to social responsibility.
2. The combination of socially responsible endeavors a company elects to pursue defines its social responsibility strategy.
CORE CONCEPT: A company’s social responsibility strategy is defined by the specific combination of socially beneficial activities it opts to support with its contributions of time, money, and other resources.
CORE CONCEPT: Each company’s strategic efforts to operate in a socially responsible manner should be custom-tailored matched to its core values and business mission, thereby representing its own statement about “how we do business and how we intend to fulfill our duties to all stakeholders and society at large.”
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