Importance of the Internet as a tool of IMC

Internet marketing is the marketing of products and services using the Internet as its medium. Lower costs of dissemination of information and a global audience are its main advantages. Internet marketing also encompasses digital customer data management and electronic customer relationship management (ECRM), which are widely used in businesses today.

The importance of Internet marketing strategies has increased with the growth and importance of the Internet. Most established companies are vying online space today and seek to adopt web marketing strategies to increase traffic to their company’s homepage. Internet marketing helps add potential customers and the number of quality leads to your website as well. In fact, most organizations can adopt Internet marketing and advertising strategies to generate better business.

According to the findings of the 2010 Digital Influence Index, by Fleishman-Hillard International Communications with Harris Interactive, when it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel.

Internet technology has significantly influenced people’s living and the way business is done. It has opened every business available for the whole world

With the use of Internet and websites, customers can easily find a service or product by the use of search engine like MSN, Yahoo or Google since these search engines give Web Page results. Hence, people find convenience in using the internet through search engines because they don’t have to personally go to the office to inquire about a product or business.

By the use of internet as a marketing tool potential clients are reached. Most corporates have websites to promote their products and services. As a result of this, sales and profits are increased.

Through the use of websites, corporate may present their works and achievements to prove that their firm has a reputable tract record. In this way a prospect client can now see what the companies have to offer to them and how it is compared to competitors‘ brands. Many companies use websites to have that marketing edge by other competitors in their category. This is the very reason why they keep growing.

Internet marketing & internet advertising has never been better. It requires customers to use newer technologies rather than traditional media. It differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical, but rather the advertiser has knowledge of the target audience people who engage in certain activities (e. Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or

e-Marketing, is the marketing of products or services over the Internet.