Functions Of Marketing Information System:
(1) Assembling of information or relevant marketing data through internal and external sources Such data act as raw material of MIS
(2) Processing of information viz. editing, tabulating and summarizing the data collected for the purpose of ready reference and critical analysis In short/ MIS decides the information needs of the organization and generate and process such information on a continuing basis
(3) Analyzing the data collected which is essential for drawing conclusions for decision-making
(4) Storing of data collected viz. filing and indexing of information collected so that it can be made available for use when required
(5) Evaluating the data viz. finding out accuracy and reliability of the data collected
(6) Disseminating relevant information to decision-makers – Marketing Managers
(7) Updating the information collected periodically by discarding outdated data and incorporating new data available
(8) Introducing updated information technology in the collection / processing and storing of the information collected
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