Strategic plans may be used for entrepreneurial start-ups, business units within a large or for an organisation as a whole. A typical strategic plan has the following elements:
- Mission, goals, and objectives statement
- Environmental analysis: macro analysis with a focused attention on customers, suppliers, and competitors include clear statement of competitive advantage.
- Proposed strategy: should be clearly related to the environmental and organisational analysis and support the mission, goals and objectives.
- Resources: the team will need to provide a detailed analysis of resources required with options for acquiring them. Critical resources are financial so plan should include balance sheets, income statements, cash flows over the period of the plan. Humans especially managers or people with strategic skills are essential.
15 Comments