Downward Communication


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Downward Communication: Communication between a superior and subordinate is known as vertical communication. Vertical communication may be downward vertical communication or upward vertical communication. Downward communication means communication which flows from a superior to a subordinate.

The important examples of downward communication are:

1)    Notices

2)    Circulars

3)    Instructions

4)    Orders

5)    Letters

6)    Memos


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