Features Of Rural Marketing
Features Of Rural Marketing 1. Large and Scattered market: The rural market of India is large and scattered in the sense that it consists of...
Cooperatives and Rural Markets
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NABARD
N A B A R D: an Overview- @ NABARD is an apex institution accredited with all matters concerning policy, planning and operations in the...
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Institutional sources of credit
Institutional sources of credit: These are the funds made available by co-operative societies, commercial banks, & regional rural banks & state governments also. The need...
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Private Agencies Sources of Finance
Private Agencies Sources: @ Money lenders: Though there are drawbacks, moneylenders are by far the most important source of agricultural credit in India. That we...
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Channel Management in Rural Markets
Channel Management in Rural Markets: The second major task in rural marketing is organizing an effective distribution channel. This task too has many problems: ...
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Possible Approaches for Effective Channel Management in the Rural Context
Possible Approaches for Effective Channel Management in the Rural Context: The Existing Market Structure: Indian rural market is composed of 22,000 primary rural markets...
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History of Khadi
It was at the time of the Nagpur Session (1920) that the Indian National Congress decided to encourage “khadi”. The first Khadi Production...
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Objectives of SHGs
1. Basically the SHGs are economic organisation. Small funds are raised for day today needs. The saving groups when transformed to earning groups not only...
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History of Self-Help Groups
Self-Help Group or in-short SHG is now a well-known concept. It is now almost two decade old. It is reported that the SHGs have a...
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Impact of SHG in the process of empowerment of women
The year 1975 was declared as a ‘year for women’. Also, the decade from 1975 to 1985 was declared as a ‘decade for women’. During...