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CONCEPTS |
| 1. International Marketing [2] |
| 2. Trading Blocs [38] |
| 3. Principles of GATT [46] |
| 4. MNC’s [55] |
| 5. Transport Packaging [71] |
| 6. Handling Marks [83] |
| 7. Turnkey Contracts [169] |
| 8. Counter Trade [170] |
| 9. Greenfield Strategy [173] |
BOOKS REFERRED:- INTERNATIONAL MARKETING by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition.
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