BOOKS REFERRED:- INTERNATIONAL MARKETING by Sunny Fernandes RISHABH PUBLISHING HOUSE(RPH) Second Edition.
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SHORT NOTES |
| 1. International v/s Domestic Marketing [11] |
| 2. David Ricardo’s Theory [14] |
| 3. GATT v/s WTO [54] |
| 4. Tariff v/s Non-Tariff Barriers [65] |
| 5. Specific v/s Ad Valorem Duty [66] |
| 6. Essentials of Good Packaging [77] |
| 7. Role of IIP [79] |
| 8. Role of Overseas Distribution Channel [88] |
| 9. Factors Determining Price [99] |
| 10. Export Pricing [100] |
| 11. Break Even Pricing [122] |
| 12. DEPB Scheme [139] |
| 13. APEDA [147] |
| 14. Fiscal Incentives [149] |
| 15. Market Skimming v/s Market Penetration [155] |
| 16. FOB Price v/s CIF Price Quotation [156] |
| 17. Forms of Direct Exporting [161] |
| 18. Indirect exporting [164] |
| 19. Contract Manufacturing [167] |
| 20. Management Contracting [168] |
| 21. Market Selection Process [186] |
| 22. Direct v/s Indirect exporting [193] |
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